Sea's Garena Free Fire
Greeting from James.
It’s been a long time since my last update. 😝
I put together a slides deck for Sea’s Garena Free Fire. Garena is Sea.US’s Digital Entertainment business (DE) and Free Fire is estimated to contribute more than 65% of DE adjusted revenue in 1Q20 (oh, the estimation is made by me). The runway of the game or “the business” and its sustainability/durability is key value driver for DE before the business segment establishes a track record on game development or reveals other pipeline in game publishing.
According to company, Free Fire aims to become a “social platform.” The deck discusses Free Fire as a product/game, some fundamentals of game monetization and unit economics, live game, and Free Fire as a business.
I don’t know how to embed a google doc in substack so I embed my tweet instead which makes conversion journey longer. (or you can view the deck here)
It’s a fun intellectual exercise and I hope you enjoy it. 😉